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Why Social Media Marketing Is Important For Your Business

For any business, large or small, social media should now be an essential part of their marketing strategy. It has the power to increase your web traffic, generate word of mouth customers, and boost your SEO rankings. With around 84.3% of the population of the UK being active social media users, it’s a marketing opportunity with huge potential.

Social media builds brand authenticity

Over half of consumers now trust recommendations from friends and family over other forms of advertising. The current generation of web users are put off by the brash, intrusive, and sometimes downright false claims of traditional advertising, preferring to trust reviews, post, likes, and shares from genuine social media users.

This can also work in your favour as a business, because authentic word of mouth advertising on social media is much more cost effective than other types of marketing. Customers trust products or services that are recommended by other customers on platforms such as Facebook, Twitter, Instagram, and TikTok.

Social media allows you to interact directly with customers

People now expect to be able to communicate on a personal level with brands. This is easy through the thousands of comments, posts, likes, and shares that are generated on social media platforms every day. You can directly address customer concerns and queries, showing that your business is responsive and customer focused.

It also gives you the opportunity to take on board any negative feedback, and quickly improve any weakness in your products or service, so that your business model is the best it can be. Happy customers may be agreeable to you sharing positive posts and reviews, which show them using your products. This is a brilliant way to build trust in your brand.

Social media builds brand awareness

By creating social media accounts across multiple platforms, which can be integrated into your website, you can instantly keep thousands of customers up to date with your latest news, products, or services. You can share stories from your customers or employees, or post product demonstrations or how-to guides.

By posting regular content that is interesting, entertaining, or informative, you will also boost the SEO rankings of your website. Mentions and posts on some social media platforms such as Twitter are now indexed by Google, so any time you are tagged into a Tweet, it will appear in the search results page.

All of your social media profiles will be listed underneath your website when displaying search results for your business, which boosts your rankings, and pushes your rivals further down the list. Furthermore, Google will now use social media mentions as a way of verifying your business’s identity, which is very important especially if you are a new start up.

Keeping your social media accounts fresh and current is key to using them successfully as a marketing tool, of course. Professional marketers plan content calendars in advance to ensure they have a regular schedule of new material to post, or they engage a third party to carry out this work on their behalf.

If you would like some information about GPS tracked leaflet distribution, please get in touch today.



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