Innovative Website Design Trends To Watch Out For In 2024

The website design trends for next year are shaping up to be a blend of the old and the innovative as we move forwards while glancing backwards. The basics of good web design tend to remain constant, because these are related to a smooth user experience that will help to engage the user and ultimately boost conversions and sales.

That said, there are always new trends in design and improvements in features to be aware of. Here are some predictions for website design and marketing for the coming year.

Back to basics 

With the pace of change being so rapid, some designers are deliberately pairing it down and embracing the trend for ‘hyer-minimalism’. This look harks back to the sparse aesthetic that was popular a decade ago. 

It can create a sophisticated and understated approach to design in a loud and saturated market, helping to create a mood and not get in the way of the user’s journey. However, it’s important not to tone it down so much that the purpose of the website is unclear, or that the navigation is frustratingly obscure.

More use of gradients

Gradients have been coming back into favour in web and graphic design over the past few years, and this trend is set to become more prominent in 2024. They can be used for backdrops, logos, or to enhance and draw attention to certain features. Bold contrasting colours or subtle tones help to bring depth and interest to designs. 

Dynamic typography

Dynamic or kinetic typography is text that is animated to command the attention of the web user and to respond to interactions. It can be used to tell a story or animate text in sync with spoken words to improve accessibility and inclusivity. The motion can also be used to guide the user’s attention through the website, highlighting key messages and calls to action.

It’s a powerful tool to enhance the visual appeal and accessibility of a website, but it should be used judiciously to avoid becoming a distraction or cluttering up the website. Always consider the target audience and the overall purpose of the website when designing with kinetic type. 

Parallax scrolling

Parallax scrolling is a web design technique where the background of the website moves at a different speed to the foreground elements, by means of a layered design. This helps to create an illusion of depth and a 3D effect. 

It can be used to provide a smooth transition between different sections of the webpage, leading to a more engaging user experience. The improved navigation and visual appeal can work well across a range of devices, from smartphones to desktops. 

The effect can be quite subtle or a key element of the web design, depending on the overall effect you want to achieve.