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What Makes A Good Business Card?

Business cards are often the first impression you give of your brand. You want to give people the right idea of what to expect from you and your company, so making sure your business card reflects this is important for effective marketing.


Finding a design that reflects the feel of your brand is an important first step. If you are working in a creative field, having something bright and colourful might be more appropriate than something more clinical.


On the other hand, having something that still looks and feels professional is always important. Even if you want it to feel informal, having all the correct information laid out and accessible is important.


Choosing a typeface and colour scheme might feel secondary, but it's really important that you choose something cohesive with the rest of your brand.


Using a bold, sharp typeface on your business card when the rest of your branding uses soft colours and gentle lines can make it feel messy and unorganised.


Business cards don’t have to fit the standard small, rectangular credit-card shape you often see. Choosing a different style and shape can help you make your brand stand out and can be more memorable than following the crowd.


Use both sides of the card! This can help with marketing strategy. Maybe you want to include a stamping system? Or even use your business card in the packaging. Either way, maximising the use of the card can help with promoting your brand.


Make use of business card design services, as these can often do most of the hard work for you. All you need to do is come up with some initial ideas.


Getting help from professionals is a great way to bring your ideas to life in the easiest way. They will know the best ways to put together a cohesive design that includes all the important elements while still looking professional.


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