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Four Essential ‘Dos’ for Successful Leaflet Distribution

Leaflet distribution is a highly effective way to advertise your business, but it does need some planning and research to make sure that you are getting the best value for your money. Here are some points to bear in mind for a successful leaflet marketing campaign.

Do research your target market

One of the most important aspects of leaflet marketing is to target the right audience. Think about who your ideal customer is, in terms of their job, income, education level, interests, and so on. Match this demographic with the areas you will include in your leaflet drop.

For example, if you sell high end garden furniture, then you want to avoid neighbourhoods with a high density of flats, student lets, and terraced houses with little outside space. On the other hand, if you are a discount clothing retailer, this might be a suitable area to include.

Do use high quality materials

A leaflet that is printed on poor quality paper with blurred images and faded colours will be more difficult to read and will give a weak first impression of your company. It’s your chance to get your name out there in front of the right people, so put your best foot forward and don’t scrimp on the printing or the quality of the materials.

Leaflets printed on thicker paper or card with a nice crisp typeface and bright colours are more likely to get pinned to the fridge than thrown straight into the recycling box.

Do use a professional designer

Unless you have a flair for design and some training in using tools such as Photoshop and Illustrator, it is best to use a professional design service to put together your leaflet. It’s going to be seen by thousands of people so you want to make sure it is impactful for all the right reasons.

If you are going to produce the leaflet yourself, less is more. Keep the layout clean with good use of white space and just one central image to draw the eye. The headline should be brief and to the point with a large clear font.

Keep all subsequent information concise and avoid flowery language or technical jargon. Just stick to the main points and use a call to action, such as a web address or phone number to prompt the viewer to take the next steps.

Proofread the text several times to check for spelling and grammatical errors, and to make sure it flows nicely and makes sense. If you are not confident in your abilities, there are plenty of online resources you can use to help.

Be especially careful when checking email addresses, names, phone numbers and other contact details, as a mistake here could be very costly indeed.

Do consider using a professional distribution company

A professional service that provides GPS tracked leaflet delivery will give you peace of mind that your leaflets are ending up in the right place at the right time. Attempting to deliver thousands of leaflets by yourself or between busy staff members can be counterproductive as it can be physically demanding and time consuming.



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