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4 Tips For Social Media Marketing Success

Social media marketing is now used as a standard promotional tool by many businesses. When you consider that over half the world’s population now uses apps such as Facebook or Twitter on a regular basis, it is a golden opportunity to reach out to potential customers and raise awareness of your products or services.

For small to medium businesses without large marketing budgets, boosting your online presence may seem to be a daunting prospect. Here are some simple tips to successfully harness the power of social media.

Think about your tone of voice

Your social media posts should always be mindful of your target audience and the brand message you are trying to put across. For example, if you make lifestyle products that appeal to Gen Z, your tone of voice will probably be chatty and fun, wearing your knowledge lightly and showing an awareness of the latest trends in your field.

If you offer services that are more likely to appeal to older professionals, such as accountancy and finance, then you will want to sound authoritative and trustworthy. Current affairs that are relevant to your business may provide a good source of content inspiration.

Plan how you will use each channel

It can be tempting to sign up to all the major platforms such as Facebook, YouTube, Twitter, and Instagram, and cross post the same content on all of them. However, your campaign will be more successful if you tailor your content to suit each platform.

This is because each platform has a different demographic and preferences, so your reach will be stronger if you take the time to plan it individually.

Engage with your followers

It is important to interact with your followers by responding to their comments individually, and commenting on or liking the posts of people or other organisations that you follow. This shows that your business has a human face and is willing to reach out and build genuine relationships.

You can also build interactive content into your feed, such as polls and quizzes. These are a quick and easy way to make an impact, spark discussion and gain shares and comments.

Some businesses steer clear of social media because they want to avoid any negative comments, but this can be a false strategy because negative comments can be reposted anywhere, and you will have less opportunity to respond.

It is often a better policy to respond in a polite and helpful manner to any bad feedback than to ignore it. This demonstrates that you are committed to good customer service and want to address any potential problem. However avoid getting into conflict or responding in kind to rudeness; always maintain a civil tone.

Track your metrics

Business social media apps usually provide some form of tracking tools to allow you to measure the impact of each post. This can guide your strategy for the future and gauge which type of content works best for your business.

If you would like some help from a social media marketing agency in the UK, please get in touch with us today.



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